Training at a massage therapy college provides students with the skills and knowledge required to launch, develop, and maintain a successful massage therapy business. Some graduates choose to open their own practices or even a clinic with other registered massage therapists or practitioners. Marketing strategies that make your practice easy to find and create a positive relationship with the local community may be the most successful.
Branding is a marketing tool that can increase awareness about your business and generate a loyal patient base. Your brand is what sets your MT services apart and makes you unique as a practitioner. After finding a name and logo that best captures the essence of your practice, one way to articulate and define your brand as a new MT is by developing a mission statement. A short slogan or motto can let potential patients know your values and why you are a good choice for them. This statement can go on your business cards, website, social media sites and on the wall of your clinic reception area.
Good branding is specific. If your clinical focus includes fibromyalgia treatment or maternity massage, or is aligned with a certain demographic, your promotional materials and virtual platforms can make this clear. Effective branding is knowing and connecting with your target audiences.
A website provides potential patients with important information about your practice, hours, location and clinical focus. Your website should clearly state your massage therapy training, registration as an RMT and the treatments your practice offers. It can also include images or videos showcasing you and your clinic, such as a friendly hello, tour of the clinic and any interviews or events you have participated in.
Effective websites are filled with content designed to answer the questions potential patients may have. Including a website blog can help patients better understand treatment techniques - and establish the RMT or clinic as a reliable source of expertise.
Successful MTs may attend massage therapy conferences, professional development seminars, and healthcare presentations. Your blog and social media platforms can be used to communicate your professional activities and involvement with your community.
Being active in the local community can be a successful means of promoting your unique features, personal strengths and clinical interests. Involvement with community groups, offering massage therapy at community events, and providing information sessions are ways to gain exposure and demonstrate your expertise.
Free massage treatments at charity walks, sporting events and competitions are opportunities to showcase your services. Participants may not only need your services during the event, but may also become future patients or loyal promoters for your clinic.
Networking is an important skill for anyone running a business today. For RMTs, networking may help in making connections with other healthcare providers or community members who may become patients or pass your name along to others. When handing out business cards at volunteer events you may use a memorized brief description to promote yourself and what you do.
Retaining existing patients can be as important as looking for new ones. Successful RMTs may keep in touch with existing patients through monthly newsletters, birthday cards, gifts for new babies, and condolences. Satisfied patients are more likely to give referrals which keep your practice growing.
How else do you think a new MT can promote their practice?