One of the many benefits that come with a career in massage is that graduates have the chance to become their own boss and open up their own massage clinic. They can create their own work schedules, operate their own businesses, and even hire their own employees as they grow their massage clinic businesses.
Of course, a lot of work goes into keeping a massage clinic running smoothly, which is why massage colleges like OVCMT prepare students with practical clinical experience as well as business courses that teach students how to:
Read on to find out how these important business skills can help you grow your massage business and achieve career success.
One of the many important business management skills that students learn during their massage therapy education is how to develop a mission statement. Mission statements are used by massage clinics both big and small to help determine who their clients are, how they benefit those clients, and what values are most important to the company.
A sports clinic, for example, will have a different mission statement than a spa designed for relaxation.
For students looking to open their own clinic once they graduate from their massage therapy program, developing strong marketing skills can be a huge help as they grow their business.
Massage clinics have a variety of marketing techniques available to attract new clients. They can invite new clients to visit a beautifully designed website, gain visibility with flyers and posters in their neighbourhood, and even encourage word-of-mouth recommendations through social media.
As a student develops the skills they need to become a registered massage therapist, they gain practical clinical experience through their practicum. Massage colleges like OVCMT even have an on-site clinic for students to develop their massage and business management skills.
During their practical massage clinic training, students learn how to manage all aspects of operating a clinic, including laundry of clinic linens, booking client appointments, and greeting clients at the reception desk. While these small details might seem unimportant, they in fact play a large role in the daily operations of a clinic.
Throughout their practical experience, students learn how to effectively administer these supporting tasks so that later on in their future careers they know exactly how to run their massage business smoothly.
Strong communication skills are a necessary component of working in massage, which is why students complete courses in communication as they gain their massage therapy certification. They learn about successful strategies for conflict resolution and negotiation while developing their emotional intelligence.
These communication skills help massage therapists build a rapport with clients, which encourages them to return for more appointments.
What other business skills do you think help registered massage therapists become successful business owners?